Monday, 25 September 2017

Suggested Band- Howl

As a group we are in discussion with a real indie rock band who we could make a music video for. The band is called Howl previously known as NGOD. They are a small band from Bradford and are best known for their song Blue which appeared on the Fifa 17 Soundtrack. They are a five piece band which include:

  • Sam Augustine- Vocalist and guitarist
  • Billy Fielding- Pianist
  • Alex Dutton-Taylor- Drummer
  • Lewis Dutton-Taylor- Bass Guitarist
  • Joe Baines- Guitarist
In the summer of 2016 they performed a national tour, including venues in Leeds, Glasgow and Brighton and Norwich.  They also performed sets at a number of festivals including 'Y Not', 'Standon Calling', 'Underground Festival' and 'Festival No.6'.

This follows the usual genre conventions of rock music, staying simple and having the band appearing to perform sections of the song, with the lead singer lip synching, especially at the start, in time with the music to give the appearance of a live performance. However, they almost always appear in the video separately giving the audiences a chance to get to know each of the performer's as they're a new band who need to connect with their audience. It has real echoes of The Killers 'Mr Brightside' music video with the yellow toned lighting and use of shadows on the wall, showing how they've taken inspiration from a successful band in their genre. One of the band members was also sporting a Bradford City football scarf showing how they're proud of their background and are appealing to local fans. It is clearly a low budget music video with very simple locations and the use of short shots, frequent cuts and strobe lighting to match the pacing of the song. Very little actually goes on in the video but it appears to be made up of only two different camera angles which they've cut between to make the video more interesting. It relies heavily on it's editing and it's clear they've gone for an edgy style, at moments making it look like the video's skipping by repeating the same few frames several times in a row giving it an unfinished, rugged finish.

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