Outside- Calvin Harris

This video follows Goodwins theory for how to create a music video. First of all the lyrics of the song match with the visuals of the video. As Ellie Goulding sings "I'm here on the outside" we see her standing outside a house. The genre of the song is pop/ dance music. This is shown clearly in the video as the louder instrumental verse shows more action within the video as the mise-en-scene shows the couples begin to fight. These fight scenes also gives the video a clear narrative as we can see that she is "on the outside " due to a fall out with her partner. This gives the video a feeling of sadness as this causes her to use a direct mode of address which suggests she is begging to the audience to be let back in again. Linking back to Goodwins theory we see an example of the notion of looking. Goulding presents an element of male gaze as she is shown to wear a small amount of clothing. This voyeristic approach has been used to increase the attractiveness of the video especially for the male audience.

Special effects have been used as a representation of her breaking free from her isolated feeling. We see this in the form of a mirror shattering. Also the motorbike freezes in mid air. As this happens she walks for, underneath it. This shows that she is able to walk away from the threat and break free from the troubles she use to face.

Calvin Harris uses artist iconography by showing himself in all of his music videos, even when he doesn't sing. He always puts himself within the narrative therefore him face makes it clear that you are watching one of his videos. This also adds clear star treatment to the video as it uses a large shot variety that includes close ups, mis shots and long shots to show off the image of Calvin Harris and Ellie Goulding. In these shots they often appear in the middle of the shot to highlight their importance in the video and to the narrative. This variety of shot types appears in three different setups. One outside and two on the inside with the two different couples. This creates a clear narrative as we see her story develop. This clear narrative

The voyeristic representation of Goulding creates a stereotypical image of a young woman as she seems quite fragile as well as innocent and victimised by her partner. Harris then presents a stereotypical representation of an aggressive male as he fights his partner and seems to show no remorse.