Lego House- Ed Sheeran

 Near the start of the video there is an example of the lyrics relating to the visuals. We see this as the title of the song "Lego House" is sung. Soon after we see the character trying to fix a piece of lego. Another example of this is when he sings the line "put you on a wall" and then frames a picture on the wall.

The video has really strong star treatment as Rupert Grint has been cast as the protagonist. Obviously he is a very famous actor as he portrayed Ron Weasley in the Harry Potter franchise. This increases the videos popularity as the star image will attract people to it.

The setups of the video help suggest that the main character played by Rupert Grint is a lonely and nervous man. I believe this is the case because two of the locations show him to be alone. First of all we see I'm walking through an empty grassland and secondly we see him lying on a sofa alone. This shows the audience that he has no one close to him. This also suggests that he is struggling in life as he has to sleep on a sofa inferring that he hasn't the money for a proper bed. He is also presented as desperate as his body language is very violent when he is getting taken of stage by the security guards.

The genre of Lego House is a pop ballad as Ed Sheeran is a pop artist but a lot of his music is often about love. Therefore creating a ballad element for his songs. To show this genre style genre characteristics have been used to show this to the audience. These include the camera shots and editing used. The pace of the shots and editing is slow throughout the whole video. This is because a slow pace links to the slow genre pace of the music. Other aspects that link to a gentle theme are slow fades, which can be seen at the beginning of the video and also gentle winds that can be seen while Grint is walking through the grassland.

A wide shot variety can be seen in the video. For example, close ups have been used to show when Grint is getting emotional. The extra emphasis given on his eyes shows the emotion he is presenting. A lot of shots are also hand held as this gives the video and natural feel therefore nothing is staged and his emotions are real. When he is walking towards the gig a tracking shot is used as this makes the audience follow him. Just like we have been following his journey the whole video. This journey gives a linear narrative because at the start we see him living his life as normal but when he meets his idol Sheeran he becomes sad as he is taken away from the gig and Sheeran didn't seem to notice him too much.

Grint uses a mixture of direct mode of address and non direct. This is because we are looking into a story therefore he should look into the camera however he does when he is lip sinking as this isn't necessarily part of the story therefore he can break the forth wall. But as the audience we spend most of the video looking into his story and not part of it.